K-pop, short for Korean pop music, has taken the world by storm in recent years. With its catchy tunes, colorful music videos, and synchronized dance moves, K-pop has captured the hearts of millions of fans worldwide. But who exactly started the K-pop era?
K-pop emerged in the early 1990s in South Korea, as a fusion of Korean folk music, Western pop music, and hip hop. The first K-pop group, Seo Taiji and Boys, debuted in 1992 and paved the way for the genre's future success. Since then, K-pop has evolved and diversified, incorporating various musical styles and sub-genres, such as ballads, EDM, R&B, and rock.
While K-pop initially gained popularity in East Asia, it has since expanded its reach to the rest of the world. K-pop groups such as BTS, Blackpink, EXO, Twice, and Red Velvet have achieved global fame, topping charts and breaking records in various countries. BTS, in particular, has become a cultural phenomenon, winning multiple awards and selling out stadiums worldwide.
One of the reasons for K-pop's global success is its innovative use of social media and digital platforms. K-pop groups often have active fan communities on social media, who promote their music, create fan art, and organize fan events. K-pop labels also use online streaming platforms like YouTube and Spotify to promote their music and reach new audiences.